“Publish or perish” is something you will often hear while building your career in the academic world. Often this means the traditional sphere of books and academic journals. However, there are other ways and channels to establish yourself as an expert voice in the field of your focus. Building on academic work - your research and your dissertation - there are opportunities to leverage communication strategies to establish and magnify your voice. Blogging, quasi-academic/journalistic publications, and social media are possible avenues for a strategic approach to communications. Furthermore, the field of policy advice and the work in think tanks offers opportunities for reaching out and presenting research to a non-academic audience. This workshop, consisting of two parts, will introduce participants to these alternative paths of publishing research and career and profile building. 

In the first session, May-Britt Stumbaum (Freie Universität Berlin), with her extensive experience as policy adviser, will introduce participants to the format of policy papers and talk about her work as editor of the Blog “The SPEAR – Security and Politics in Europe-Asia Relations”.

In the second session, Julian Dierkes (University of British Columbia and currently Visiting Professor at GEAS) will give participants an overview of communication strategies in the sphere of social media networks, drawing on his own experience in these areas for examples, and pointing to concrete steps that might be appropriate to take.

Schedule

Morning session (10:30 am – 12 pm)

May-Britt Stumbaum: “Policy Papers”

Lunch Break

Afternoon session (1 pm – 3 pm)

Julian Dierkes: “Blogs and Social Media Networks”